The Mina Hasan brand philosophy is to make women more refined and aware of their personal style. Mina Hasan herself believes clothes to be just one aspect of this - it is a general sense of poise and grace that Mina Hasan promotes, which doesn't just come with donning a beautiful outfit but also carrying it with grace and femininity. To this end, she has recently also opened a salon in a collaboration with her niece Natasha as an extension of her brand’s philosophy and style. Eventually, the Mina Hasan brand aim is to become a wider-reaching lifestyle brand to include interiors, décor, furniture et al. Design, she maintains, is a way of living and reflects in every part of the way we are and the way we live.